Learn to Market Your Hospital Services

Business strategy, marketing is exactly that. It needs to be in place from the very onset of operations and then continuously revisited, revamped and executed in accordance with the need of the hour. In the 21st century no potential customer is out of reach considering marketing initiatives can traverse the globe and reach any intended […]

Essentials of Hospital Layout Designing

“A functional design can promote skill, economy, conveniences, and comforts; a non-functional design can impede activities of all types, detract from quality of care, and raise costs to intolerable levels.” …Hardy and Lammers In India, hospitals are considered as a complex of building types as it consists of a wide range of services and functional […]

Hospitals: Great Planning, Great Success!!

Indian healthcare is experiencing a paradigm shift. With an increase in insurance penetration, various new government health schemes and increase in healthcare expenditure, the need for establishment of more and more healthcare facilities is rising by the day in order to meet the strong demand for healthcare services. Healthcare facilities include hospitals, clinics, nursing homes, […]

Hospital Planning Consultancy Process

More often than not hospital projects face time overrun leading to cost overrun owing to loss of focus and direction, projects exceeding their budget, etc. These could be attributed to several factors of which the primary ones are poor decisions during the initial planning stages of the project; deficiency of information; poor judgement; or absence […]

Need for Medical Equipment Planning

Advances in Engineering and Information Technology in the recent years have brought about several changes in the field of Medical Science. Medical Equipment play a very significant role in the field of medicine and healthcare delivery system. Sophisticated biomedical equipment require adequate space and ceiling heights, appropriate location and a host of utilities like air […]